Luiz Carlos Trabuco is the President and Chief Executive Officer of Banco Bradesco, a large bank in Brazil that’s only second to one other financial institution – Itaú Unibanco, formed by one of the largest mergers in Brazilian history 9 years ago.

Most people know Luiz Carlos Trabuco from headlines in 2015 along the lines of “Bradesco CEO Trabuco Pushes for Purchase of HSBC Brazil.” The transaction was expensive, weighing in at 5.2 billion United States Dollars. Trabuco noted to the press that he first thought about purchasing HSBC Brazil’s banking locations in late 2014, although not everybody within Bradesco’s ranks were in favor of the transaction. After a few months of convincing everyone as best he could – couldn’t have been too difficult with his postgraduate Socio-Psychology degree – the deal was approved by Chairman of Bradesco’s Board, Lázaro Brandão.

Mr. Brandão used to be the President, and was the first to hold the top executory role after the original founder, Amador Aguiar, stepped down in 1981, citing his failing health.

Luiz Carlos Trabuco experienced success in the banking industry by working for the same financial institution for a long period of time, as well as equipping himself with two relevant, helpful degrees.

Mr. Trabuco kicked his career off by attending the University of São Paulo, quickly earning a bachelor’s degree from the Faculty of Philosophy, Letters, and Human Sciences at the University of São Paulo. Going to USP, shorthand for the University of São Paulo, was unarguably beneficial for Luiz Carlos Trabuco, as it’s consistently rated one of the top universities in Brazil, not to mention the entire continent of South America.

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Immediately after graduating from USP, he stayed within Brazil’s largest state of São Paulo and went to the Foundation School of Sociology and Politics of São Paulo in earning a master’s degree in Sociopsychology, unarguably helping Mr. Trabuco effectively communicate with others within Bradesco’s ranks, resulting in an all-around better, more fruitful career in the ever-competitive banking industry.

After getting his hands on these two degrees, Mr. Luiz Carlos Trabuco then traveled hundreds of miles back to his hometown of Marília, shortly after beginning his first “big boy” job as a bank teller and clerk at Banco Bradesco’s very first branch, although they had dozens, if not hundreds of branches of the bank spread across the nation of Brazil in 1969, the year in which Luiz Carlos Trabuco joined forces with Bradesco. Two years later, in 1971, Bradesco had some important news for Luiz Carlos Trabuco – they wanted him to fill an entry-level spot at their headquarters. However, it would require Mr. Trabuco to move another five hours or better across Brazil’s stateside, for at least the second time in two years, if not more often.

Without any hesitation whatsoever, Luiz Carlos Trabuco sped across Brazil to join Banco Bradesco and its headquarters nestled away in the metropolitan São Paulo, São Paulo, more specifically the Cidade de Deus inside of Osasco. It was here where Mr. Trabuco would spend the entirety of his working life, still yet to end as of September of 2017.

Mr. Luiz Carlos Trabuco moved up to the rank of Director of Marketing within Bradesco’s ranks in 1984, remaining there for eight years until being shipped to the bank’s pension management company. In 1992, he was known as the Executive Director, then in 1998, President became his title. It was just one year after becoming the supreme leader of Bradesco’s insurance subsidiary – 1999 Luiz Carlos Trabuco was crowned the Executive Vice Chairman, then in 2003, not long thereafter, he earned another title of President.

Mr. Trabuco became President of Bradesco in its entirety, having done great things in his 8-year tenure.

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