Fabletics has been growing in popularity and business achievements since its pre-launch campaign in 2013. Most recently the brand of athletic wear joined the FTBC in the efforts to spread breast cancer awareness and to fundraise money for breast cancer research.
The brand of Fabletics is represented and operated by actress Kate Hudson who is the face and voice of the athleisure brand. Kate Hudon spoke about the collaboration between Fabletics and FTBC, stating that profits will go to the global efforts to cure breast cancer. October is the international breast cancer awareness month, and so this year Fabletics was offering FBTC-branded attires on their store. The collection features three different sets in the FTBC colors which are pink and blue. Kate Hudson has been directing a lot of efforts towards the campaign in previous years as well.
The brand of Fabletics has been actively on the rise for the past years. The retailer has achieved excellence in crowd leveraging as well as in customer data collection. Kate Hudson is very proud of those achievements and believes that the success of the brand widely depends on data collection about their client base, The brand is one of the few names that gather data so vigorously even before the first purchase is made.
There are a vast number of things that the website tracks such as clicks, preferences, amount of time spend reading about each product, and click through rate as a whole. Kate Hudson talked about the Lifestyle Quiz as well which Fabletics asks their new customers to take when they sign up for the VIP membership. The Lifestyle Quiz consists of a large number of questions which aim to gather as much useful information about the individual client as possible.
There are mixed opinions about such lengthy quizzes, but most users do not mind them. The result, also, is well worth the time. Once you have answered the questions, you can enjoy lower prices on items and a vast number of other benefits including a reward program. Kate Hudson believes that Fabletics is one of those brands that ay the most attention to their clients’preferences and needs.
In order to fulfill one of those needs, fabletics recently came out with a line of footwear. The shoes include sneakers and trainers, as well as everyday shoes such as slip-on shoes which were at first available only to VIP members.