Roc Nation and Desiree Perez are back at it again. Roc Nation’s ten year $150 million dollar mega deal with Live Nation from 2008 will soon be coming to an end, and Jay Z and his top executive, Perez, are looking to make some ground on their next big move. While it is speculated that Live Nation prefers to remain in partnership with Roc Nation for a remunerative touring deal, they will be moving on from the recorded music segment in future deals.   Check  This is where Desiree (Dez) Perez comes into the picture. Perez, who is known for her negotiating prowess and business shark mentality, in accompaniment with Jay, recently met with Universal Music Group’s CEO to discuss what some speculate may be a future deal for UMG to buy stake in Roc Nation on top of their currently outstanding distribution deal. If all goes to plan Dez Perez could be behind yet another huge Roc nation deal. More of this on

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A key partner to Jay Z for nearly 20 years, Dez has had a hand in closing many business deals and contracts, from the Live Nation deal to deals like Rihanna’s Samsung deal. This sponsorship deal in particular is worth $25 million and included plenty of promotion for Rihanna’s latest project, Anti. It is Perez’s fierce negotiating tactics, accounting abilities, and breadth of professional experience that make her such a key cog in the success of Roc Nation. Apart from her superior business acumen, she is also an Emmy nominated producer, showcasing how multi-talented she truly is. It remains to be seen what deals Roc Nation and Desiree Perez will strike in their next phase, but you certainly shouldn’t bet against Perez to set them up for continued success in the future.  For Dez recent timeline activities, click

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