Skip to content

Women in Business

Doe Deere – article recap

Doe Deere is the type of young woman that demands attention. Her Lime Crime makeup line demands attention too. Her striking hair color and bold makeup line are focused on inspiring other young woman to bring out their creativity and to just be unique. This is a belief that she holds dear and her own brand philosophy. Lime Crime has a serious cult following that continues to grow. Doe Deere attributes this to the uniqueness of her makeup brand that specializes in bringing glittery sparkles and dramatic colors to makeup lovers. She’s been doing this since founding Lime Crime back in 2008.

A Totally Vegan And Cruelty Free Makeup Brand
It is important to note that Lime Crime products are vegan and cruelty free. This is something that Doe Deere believes in very strongly and reflects her personal attitude about her brand. Today, vegan and cruelty free is a term that is tossed around a lot. Often, people mix the two different words up or assume that they mean the same. However, they both do have something in common. Both vegan and cruelty free products focus on eliminating animal products or using animals in the creation of their products. For example, vegan products are entirely free of any animal products. Cruelty free products were not tested on animals.

Embracing New Beauty Trends
Take a look in the retail stores and at many makeup sites online and you will discover that the unicorn trend is very hot. Deere notes that she has always had a special feeling about unicorns. They are very unique creatures and they enjoy their difference. Deere relates that there is nothing wrong about being different or unique. She would like to send this message to all her followers. The unicorn is the unofficial mascot of Lime Crime and a perfect representation of her own attitude about life. Deere relates further that she embraced the unicorn trend long ago with the glittery and magical colors in her makeup line. Now, other makeup lines are simply catching up with Lime Crime. Learn more:

Favorite Makeup Palette
Doe Deere is the founder of Lime Crime and the CEO. You would imagine that she sits behind a desk all day, shuffling papers and answering telephones. The exact opposite is true. Deere likes to select the color palettes for all the makeup lines. She believes that lavenders, purples, and a few neutral colors make a really good palette. Those colors complement any outfit. These colors are very prominent in her new Venus Eye-shadow palette.

Tips For Women
Doe Deere knows that there are a lot of women that are very hesitant to wear the sparkly colors that are so on trend today and very prevalent in her cosmetic line. Deere’s advice is that those that are intimidated by sparkly colors should start slow. Perhaps, start with a bright lavender eye shadow. Wear the color around your house. Once you start to feel comfortable with the color, wear it on special occasions or as part of your regular daily makeup routine.

Lime Crime Gives you the Colors you Need

Doe Deere is not your average makeup and fashion designer. She is all about incorporating bright colors and eye-popping palettes into her work. Deere, also known as the “Unicorn Queen,” and founder of Lime Crime, is no stranger to color and has a real passion for art and brilliant hues. She is compassionate and passionate, and she shows her true colors through her Lime Crime collections.


Deere loves to come up with original stuff. From her makeup to her clothing line, she knows how to make her outfits and eye shadow pop. When she was designing her own clothing, she wanted to compliment it with coordinating makeup, but since that wasn’t happening, she created her own. The look caught on, and people wanted to know where her great makeup could be bought. She decided that she needed to create collections for her fans and she did.


Deere has always been a colorful person, but she did not always have a clear direction in mind when she attended the Fashion Institute of Technology. She ended up dropping out to pursue her own path, and this ended up being a good choice.


Her blog got the word out on the street, and then the sales began to pour in. She has over 3 million followers n her Instagram account and counting. Deere takes to heart what her fans have to say, and she listens to any, and all feedback so that she can improve her products in any way that she can. She has even spoken at PHAMExpo and Vegas Nay’s Stardust Tour about being a female entrepreneur and her amazing products.


Deere’s journey to fame and success did not come without hardships and challenges, but she managed to overcome them, and she is now CEO of her very own company, Lime Crime.


Deere believes that it is very important to do what makes you happy and that beauty can make you happy. It is important to be able to show your colors, and if you don’t have enough options when it comes up to your makeup and fashion, then you are not truly able to express yourself.


She is a supporter of good causes such as the Bideawee animal shelter, Adopt NY, and HOLA for Kids, just to name a few. She draws inspiration form many people and one of her favorites is Karl Lagerfeld. He is one of her favorite authors.


Lime Crime products are vegan, cruelty-free, and nothing short of absolutely fun and invigorating. The colors are rebellious and exciting, and there is a color for every mood imaginable. They are even cruelty-free certified by PETA and Leaping Bunny so you can feel good about using their products. Lime Crime has something for everyone from their unicorn hair dyes to their eye shadows. They are not your mother’s products and are as expressive and unique as you are. With colors like neon peach, jello, and tweet, the names of the products are as much fun and the colors themselves! Learn more:

Focus on Malini Saba and Starting From Scratch

I have read many success stories of people who moved to the United States and became successful and Malini Saba is no exception. I read that she used to live in Kuala Lumpur, Malaysia when she was young. Her parents were from in the middle class and lived in Australia. Malini decided to move to the United States at the age of 19 and with nothing but $200 and her previous husband for support. The couple started off life in a low-priced apartment near the Stanford University. As her husband used to attend his classes in the university, she also got an opportunity to attend them. She attended classes that dealt with the investment and financial business sectors. In order to top up her knowledge in school, she also moved onto getting experienced professionals for advice. I got to know that this part involved her gate crashing into parties that Investment bankers attended and sought their advice. Armed with all this information, she was able to make her first investments using the money she had been saving while in America.



Fast forward to today, it is evident that her unique way of starting her investment career actually paid off handsomely. Her earlier commitment to learning the loops of the financial world allowed her to become successful to the point that she runs her own company named Saban. Through her company, I saw that she has indeed made varied investments around the world. She has invested in quite a number of assets in the world like US-based technology companies, real estate in India and Australia and oil and gas assets in China. All these investments have grown to become successful and apart from running them, she has made several of them for herself like Netscreen Technologies, Sycamore Networks and PayPal. The oil and gas sectors have offered the biggest returns so far.



About Malini Saba



She was born in Kuala Lumpur, Malaysia to middle class Sri Lankan parents and grew up in Australia. She moved to the US together with her husband and had only $200 to live on. They rented a cheap apartment near the Stanford University for four years. She attended university lectures for free being Stanford student’s spouse.



Apart from business, she is a philanthropist and started “Stree: Global Investments in Women” in 2001. It is a non-profit organization aimed to help at-risk and low income women and children to change their perception and roles in society. Stree offers women with an access to legal empowerment, healthcare and grassroots movement forum.